The Insurance Agency Trendsetters Podcast

Episode 010

Jane Sanford: How Video is Driving Sales and Building Customer Loyalty – Episode #10

Apr 14, 2020

In this episode, Charlotte interviews Jane Sanford of Simple Video Academy on the easy way to create videos to attract prospects.

#010 – Are you using video in your agency? If you’re not, you’re missing out on connecting with thousands of potential customers. In this episode, Jane Sanford of Simple Video Academy explains how you can produce pro-quality videos quickly, easily, and inexpensively so your agency is found online by your best prospects.

Over 80% of online traffic today is being driven by video. If you don’t use video, it’s likely your business won’t be found online. Video has a much greater reach than blogs, articles, and other online content.

Video is valuable because it’s the face-to-face of digital marketing.

Trust has eroded and video helps you build trust better and faster than any other online content.

Video allows you to create the relationship first which makes the sale easier.

Two main types of video:

  1. Recorded
  2. Live

Main reasons business owners aren’t using video:

  • Don’t know how to start
  • Don’t know what to say
  • Don’t have the time

Good news – all of those can be overcome and it’s much easier than you think.

In the podcast, Jane gave tips to help you get started. Plus, you can download a free Gear Guide of recommended equipment that will allow you to make professional quality video without expensive equipment.

Go here to download the free Simple Video Academy Gear Guide or go to: SimpleVideoAcademy.com/IAT

 

Hosts & Guests

Charlotte Hicks

George Robertson

Jane Sanford

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