The Insurance Agency Trendsetters Podcast

Episode 014

Becky Schroeder: How Agencies are Attracting Customers Online

Jun 9, 2020

The pandemic has shifted consumers attention online. Hear how agencies are attracting new prospects through their websites and online marketing.

#014 – The pandemic has shifted consumers attention online. Hear how agencies are attracting new prospects through their websites and online marketing.

Becky Schroeder, CMO of ITC joins us to discuss agency websites and how agencies have been successful attracting prospects with online marketing.

As the leading provider of agency websites, ITC has access to key analytics which have shown a significant increase in website traffic and online quoting. In addition, there’s been a continued shift toward mobile — now accounting for 78% of online views.

We also dive deep into SEO and what drives traffic to websites: blogs, Google My Business, and more.

Are you getting reviews for your agency? Becky covers the three aspects of reviews that impact your business and how to handle that difficult bad review.

She also shares two success stories and what has made them so successful.

Finally, we talk about why it’s so important to have offline and online strategies that work in tandem.

Follow Becky on Twitter: https://twitter.com/beckylschroeder

Connect with Becky on LinkedIn: https://www.linkedin.com/in/beckyschroeder/

 

Hosts & Guests

Charlotte Hicks

George Robertson

Becky Schroeder

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